Fashion Interview . Fashion is the opposite of vulgarity . New York

YAN FONG on Fashion Now magazine interview

How you illustrate a woman should be?

A woman should be two things: classy and fabulous. Femininity is key element you claims woman as a woman, we have lots of modern career women in the city which is too shown that women are more independent nowadays and meanwhile if they can balance they masculine power in workplace with the feminine character they have, she will becomes a special women that every guys want.

How do you see money and luxury on nowadays fashion world?

I think luxury must be comfortable, otherwise it is not luxury. love luxury. And luxury lies not in richness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it. There are a main trend in all the developing countries like China or India, they just want something with brand to show their richness, but this is not about taste at all. Luxury is not about how expensive the dress you wear, but the way you act, the expectation of taste and the healthy lifestyle.

Fashion trend is getting faster and shorter, how do you think about it?

I was the one who changed, it wasn’t fashion. I was the one who was in fashion. Fast fashion grow among with the high technology, the wide coverage of Internet, it is so easy to view the whole catwalk of net-a-porter / ready-to-wear in a mins inParis,Londonor Milano. Fashion is in a way faster than 10 years ago but also poorer quality in the market. Therefore customer needs to be wise to pick something worthy and ever lasting.

Where do you see fashion world is growing?

Chinais stepping its golden retail 10 years from now, the spending power on luxury is huge and the demanding is growing! There are many supports on foreign investor on branding since the government would like to get rid off the name of “world’s factory” and “cheap labour”, the era is past and retail is coming.

“ Fashion is the opposite of vulgarity”

Interview on Fashion Now – Feb 18, 2011